Stop Posting Daily: Use Facebook Ads to Grow Your Business Smarter

This past weekend, I had the absolute pleasure of attending the 2-year anniversary celebration for Amigas On Tour, hosted by one of my former clients, Mariza. Being there and witnessing her success first-hand filled me with so much pride. From her first vision to where her brand is now booking out group trips and growing a loyal community, it’s clear that her commitment to growth is paying off.

I remember when we first started working together. Mariza had an incredible offer, curated travel experiences for Latinas who want to explore the world and build connections, but she needed help reaching more of the right people. She knew her vision was powerful but felt stuck trying to grow only through organic content.

Watching her scale, attract her dream clients, and create real impact reminded me of one important truth: clarity, consistency, and the courage to invest in visibility can change the game for any entrepreneur.

And in today’s blog, I want to share how we used Facebook and Instagram ads to help her grow—and how you can start doing the same (even on a $5/day budget).

The Turning Point: Feeling Invisible Online Despite a Great Offer

Here’s the thing I see over and over: talented entrepreneurs with amazing offers who still feel like they’re yelling into the void.

They’re showing up. They’re posting. They’re doing “all the right things”… and still not getting leads.

That’s where Mariza was. She had clear offers and a great service, but was still struggling to scale her reach and attract new clients consistently. Organic content can be helpful, but it’s not always enough when you want to grow quickly, especially in a specific niche like group travel for Latinas.

Investing in Facebook and Instagram ads gave her a smart, targeted way to amplify her message, attract aligned leads, and stop spinning her wheels. And I promise, it wasn’t about throwing money at a problem. It was about building the right foundation first.

Before You Run Ads: Build the Foundation

Here’s something I always say to clients: Ads amplify what’s already working—they don’t fix what’s broken.

Before we ever ran a campaign, we focused on:

✅ Getting crystal clear on her offers
✅ Identifying her dream audience
✅ Mapping out the customer journey
✅ Building a landing page that converted (even before her full website was ready)

Many entrepreneurs wait to run ads until “everything is perfect”, especially if they don’t have a website. But you don’t need a full website to start generating leads. In Mariza’s case, we created a strategy focused on lead generation, collecting names and emails of people who were actually interested in her trips.

Once she was ready, we layered in her site and continued optimizing the flow—step by step.

Running Ads the Smart Way: Strategy Over Guesswork

We chose a lead generation campaign—not just to build brand awareness, but to grow her email list with warm, interested leads.

This allowed her to:

• Collect contact info from dream clients who wanted to know about future trips
  
  
  

• Prioritize email marketing over constant social media hustle
  
  
  

• Build hype and exclusivity by offering early access to her email subscribers

And guess what? Sometimes her trips sell out before she even posts them publicly.

Her $5–$10/day budget wasn’t massive, but it was intentional. We tested creatives, refined the copy, and kept the strategy focused. Bonus: her Instagram engagement still grew as a byproduct—without posting daily.

What $5/Day Can Actually Do When You Know What You’re Doing:

• Build your list of future buyers
  
  
  

• Grow your brand presence
  
  
  

• Reach new audiences faster
  
  
  

• Create consistency in your marketing
  
  
  

What Happened Next: Growth, Community, and Confidence

With a steady flow of warm leads and new followers, Mariza built not just a business—but a movement.

She started seeing:

✅ A longer waiting list for trips
✅ More returning customers
✅ A stronger brand presence online
✅ A growing, engaged community

This is the beauty of running Facebook and Instagram ads for small businesses—you get to stop chasing clients and start attracting them.

And while everyone wants immediate sales, the bigger win is building trust, credibility, and consistent visibility that pays off long-term.

What You Can Learn From Mariza’s Journey:

🔹 Know your offer and your audience before spending a dollar
🔹 Start small with $5–$10/day to test and learn
🔹 Ads work best when you already have clarity
🔹 Clear messaging > perfect design
🔹 You don’t have to figure this out alone—guidance saves time and money

Ready to Launch Your First Ad Without the Guesswork?

If you’ve been sitting on the sidelines wondering when or how to start with paid ads—this is your sign.

Whether you’re building a service-based business or selling digital products, my free guide “The Beginner’s Guide to $5 Ads That Actually Work” walks you through how to confidently start your first Facebook or Instagram ad (without wasting your money or stressing yourself out).

And if you’re ready for full support, my program Marketing Without Burnout Academy is designed to help you build a consistent, scalable marketing system without posting every day.

You don’t have to do this alone—and you don’t have to stay invisible.