Top Social Marketing Tools You Should Know About In 2020

Did you know that about 3.725 billion people all over the world are active social media users?

That’s nearly 48% of the entire world population that we are talking about.

Millions of business owners all across the world are trying to establish their dominance on various social media marketing platforms such as Facebook, Instagram, LinkedIn, etc.

However, not many of them are able to achieve success.

You may have a well-planned top-notch social media marketing strategy in your hands. However, if you don’t equip yourself with the right set of tools, then you will not be able to see the desired results.

In this blog post, we will take a brief look at the top social marketing tools that you should know about to rock your social media marketing strategy.

Listed below are the ones we are talking about:

·      Hootsuite

·      Planoly

·      Bitly

·      Facebook Ads

·      Canva

·      Mojo

Let’s take a look at each of the tools one at a time.

Hootsuite

Hootsuite's one of the most popular enterprise social media management solutions and has been proved to be quite effective and powerful by various marketers all across the world. With Hootsuite, you can store all of your approved content on the cloud which your team members will be able to access anytime they want in order to post it on social media platforms.

(Source: https://hootsuite.com/)

With developed tags as well as keywords, you can schedule multiple posts at the same time. Plus, you can even track your social media content’s performance. With Hootsuite, you can calculate conversions, ROI as well as track public conversations with respect to your business or brand or any other specific subject.

Planoly

In today’s world, it’s really important for businesses to establish their dominance on Instagram. To achieve this goal, your business needs to have a consistent and stunning Instagram profile.

Planoly’s an Instagram scheduler tool that’ll help you plan your Instagram feeds. This simply means that anyone can drag and drop the Instagram posts into varied positions and learn how they'll look like after they are finally posted. If you want a feed that’s stunning and good-looking, Planoly is the tool that you need.

(Source: https://www.planoly.com/)

With the calendar view, you will be able to take a look at what's been scheduled. Whereas, with the website platform, you can simply use the drag and drop feature for rearranging the posts scheduled on calendar. Planoly's not simply limited to scheduling Instagram posts. You can even schedule Instagram stories, as well. With Premium plans, you will have access to some mind-blowing features. However, if you are an individual, you can simply go with the free version.

Bitly

With the help of Bitly, you can shorten any URL, such that it goes well with and looks nice across all of your social media channels. Original URLs are simply tricky to share and nearly impossible to remember. The shortened URLs will definitely work well on any platform with any channel.

(Source: https://bitly.com/)

How many leads were you able to drive?
What’s the conversion rate?

As a marketer, you might really be interested to learn whether you are on the right track. And that’s what Bitly helps you with. With Bitly, you can track the analytics of each of the shortened ULRs, with the help of which you will be able to optimize your social media marketing efforts.

Facebook Ads

According to Forbes, “Facebook is the second-largest platform in the entire world, with the first one being Google.”

That's how powerful, and huge Facebook really is.

(Source: https://www.facebook.com/)

And if you have recently begun your journey on Facebook, then Facebook Ads are all you need to set up in order to boost your journey. Listed below are the top 10 reasons why you should equip Facebook ads in your arsenal:

·      Most Targeted Advertising Form

·      Budget-Friendly

·      Increase In Brand Awareness

·      Increase In Website Traffic

·      Detailed Analytics

·      Increase In Customer Attribution

·      Build Engagement

·      Easy To Set Up

·      Highly Customizable

·      Real-Time

Canva

When it comes to sharing and creating marketing images, there’s no better tool out there than Canva. Plus, it’s totally FREE.

(Source: https://about.canva.com/)

With the help of Canva, you can create a wide variety of designs for your business. It's easy-to-setup, and you won't be facing many difficulties while using it as well. Plus, you will even have access to templates for just everything right from the marketing brochures to presentations, as well as web banners and so much more.

Need a spectacular marketing graphic? It’s time you gave Canva a shot. You can even begin designing your posts right from scratch. You wouldn't need any templates, to begin with. Head over to the Canva homepage and click "Create A Design" to get started.

For various additional features, you can opt for Canva Pro, which even allows you to connect as well as link all of your social media accounts as well as post the images right from the platform itself.

Mojo

Looking forward to producing video stories? In that case, Mojo’s the perfect tool for you. Brands love posting videos on their Instagram stories as they are engaging, quick, and fun as well. However, you'd face a hard time to produce a video right from scratch without equipping any tool in your arsenal. All thanks to Mojo, it'll all seem like a walk in the park.

(Source: https://mojo.video/)

With Mojo, you can access hundreds of video templates and edit each one of them based on your requirements. You can even select from a wide range of text variations, all of which are totally customizable and fully animated.

Want your social media marketing strategy to do wonders for your business?

Well, then! It’s time to equip these tools straight away.

There are tons of social media marketing tools out there that you can equip to build an outstanding social media strategy for your business. In the end, it all depends on your business goals, budget as well as requirements.

So, don’t wait around! It’s time to rock your social media marketing campaigns.

Get Started TODAY!

If you are struggling to grow your small business and create a personal brand then book a free consultation call.

If however you want to just grow your brand on Instagram. Let’s face it, Instagram is a growing visual platform that attracts millennials. So if your small business wants to attract younger customers then take advantage of this e-course.