Top Tactics to Increase Organic Traffic On Social Media
In this era of digitalization, if you are looking forward to expanding your business, social media marketing is what you should consider.
It’s no secret that driving traffic to your website through social media platforms can turn out to be real tricky.
And if you are a small business, then you might already be having a limited budget. In that case, the chances are that you might not even be able to afford to advertise on social media platforms.
But is it the end?
Is social media advertising the only way to drive traffic to your website through social media platforms.
Absolutely not!
Instead, you might be amazed to witness how much organic traffic you will be able to drive to your website through the social media platforms if you apply the right tactics.
And that’s exactly what we will take a look at here.
In this blog post, we will shift our focus towards the top tactics that will help you increase organic traffic on social media.
Well, then!
Let’s dive in.
Top Tactics To Increase Organic Traffic On Social Media
Listed below are the points that we’ll be talking about:
· Social Media Profile Optimization
· Post High-Quality Value-Adding Content
· Post The Right Kind Of Content
· Focus Your Efforts On The Right Place
· Promote Your Profiles Everywhere
Let’s begin with the first one.
Social Media Profiles Optimization
For starters, you need to optimize your social media profiles.
You need to make them compelling and attractive.
In order to rank at the top of the search engine results, you might be applying various On-Page SEO tactics.
And the same is the case with social media algorithms as well.
You can tweak every aspect of your social media profiles for better visibility as well as optimization.
If you want to establish your dominance on social media, you need to educate yourself with all the ins and outs.
Here’s what you should start working on:
· Easy To Remember Username
· Keyword Rich Descriptions
· Brand Logo/ Recognizable Picture
· Link To Your Website
Post High-Quality Value-Adding Content
Well, it’s easier said than done.
You will face a hard time coming up with content ideas and creating high-quality posts for different social media platforms.
Plus, you need to make sure that it adds value to your audience at the same time.
Posting on social media giants such as Twitter & Facebook will definitely have a varied lifespan.
That's the reason you need to make sure that each of your posts is unique and engaging.
No matter what your niche is, you need to come up with innovative ideas to engage or educate your audience.
In short, we can conclude that you should stop posting content that has an expiration date.
Try to come up with something funny or educational.
Post as much positive content as you can, as people usually prefer to share positive content on their own social media platforms.
Post The Right Kind of Content
The kind of content that you are currently posting on your social media channel plays a huge role in driving organic traffic to your social media platforms.
For instance, video content is loved by people all across the world.
In fact, video marketing has been one of the hottest topics in the industry for quite a few years.
Well, that doesn’t mean that you should only post videos.
Instead, you should start experimenting with the kind of content that you are currently posting.
Mix things up a bit.
Post images, videos, updates, links, etc.
However, it's really important for businesses to equip themselves with tools such as Facebook Insights in order to track their posts and learn what's working best for them.
Focus Your Efforts On The Right Place
For starters, you will face a real hard time trying to establish your dominance on every social media platform there is.
What if your target audience is just on Instagram? Why should you even try to establish your dominance on Pinterest or Twitter in such cases?
That’s exactly why it’s really important for you to focus your efforts on the right place.
You need to learn where your target audience is.
Here’s how you can do it:
“Simply Ask.”
All you need to do is to ask your audience which platform they are usually on. That’s the only way you will be able to have meaningful information in your hands.
You can set up a survey, send them an email, or even give a call to your top customers in order to have a better understanding.
Ask them about their feedback.
Or you can simply take a look at the share count.
All you need to do is to set up your own blog. Put in social media share buttons on your blog.
Once you take a look at the analytics, you will have a better idea about the platforms your audience shares the content the most.
There’s another way. Take a look at your competitor’s social media profiles.
Which social media profiles are they most active on? The chances are that they might have already carried out thorough research before. If you don't see your competitors posting on a specific platform, then the chances are that your audience isn't quite active on it.
Promote Your Social Media Profiles
Promote your social media profiles everywhere.
Each and every place that your brand has a presence, you should showcase your social media channels as well.
Right from your own website to business cards to even your email signatures, promote your social media profiles everywhere.
You may even add follow buttons on your business website.
Add social media share buttons on your blog section as well.
Plus, it’s really important for you to cross-promote your social media profiles as well.
That’s how you will be able to turn your Twitter followers to Facebook likes and vice-versa.
Conclusion
If you are looking forward to increasing your organic reach on social media, then you should apply the same set of tactics that you apply to rank on search engines.
It’s all about posting high-quality content, user-experience as well as optimization.
Once you start applying these tactics, you will soon witness a boost in your organic social media traffic as well.
So, what are you waiting for?
Apply these tactics TODAY!
